Rubicon is an international software company based in Vienna with branches in Berlin and Bern. Customers include major international companies and institutions in the public administration sector, including Austrian Airlines, the Austrian Federal Chancellery, REWE Group, Swiss Federal Railways, and Zurich Insurance Group. With its 2018 brand redesign, the renowned IT service provider has achieved the next milestone in its company history. The goal was to create an image of Rubicon that permeates the entire brand both visually and substantively — from the umbrella brand name right down to products and services.

The six company values — “Striving for Excellence”, “Energizing Work”, “Teamwork”, “Agility”, “Business Value”, and “Sustainability” — are the heart of Rubicon’s image and the design inspiration for the shape of the logo: a hexagon. The new profile conveys the company’s stability, offers room for growth, and provides a home for the range of product brands and services.

Rubicon now shines in bold yellow and contrasting black, differentiating itself clearly from other IT companies. For the various product brands, we developed a fresh, modern color palette in the spirit of the company slogan: “Software to get excited about.”