Rollin’, rollin’, rollin’.
Ötztal Valley in Tyrol has become the place to be for passionate two-wheelers — a dream destination for every cyclist. The BIKE REPUBLIC was built especially for mountain bikers, at the end of the valley in Sölden. The concept goes far beyond what your usual bike park has to offer: in Sölden, visitors become citizens and are granted their own REPUBLIC passport, join celebrations of national holidays, and cast their vote at citizen meetings. A project this unconventional needed an equally progressive mouthpiece. Together with writers and photographers, we were invited to create Rollin’, a magazine that captures the innovative spirit, welcoming culture, uniqueness, and bike excitement of BIKE REPUBLIC. We were given the freedom to let our ideas run wild and our opinions scatter in all directions. This makes for an excellent breeding ground for striking results — and loads of fun.
Ötztal Tourismus, Bike Republic Sölden
Brand Design, Corporate Publishing, Editorial Design, Illustration
- Motion Design
Best of Content Marketing Award (BCM) 2019, Silber