Small and medium-sized companies are a crucial driver of the Austrian economy. And a crucial driver of small and medium-sized companies is innovation. ACR’s primary mission is to combine the two. This increases the potential of the companies by providing them with access to research and enabling the development of marketable products from ideas.

We developed our guiding motif from this principle of sharing and connecting. A flexible logo system that reflects the versatility of ACR. An approachable and friendly visual vocabulary that focuses on people as innovators. Complex topics are presented in an understandable way on a storyline that tells of what becomes possible when business and science go hand in hand. A branding that that builds bridges.