The grandfather, an organ maker … The inspiration of fine craftsmanship … The idea of an enduring timepiece. All this came together in a vision for Rensch und Röckel: creating a watch that is the ultimate in timelessness and sophistication. From there, we were inspired to design the logo and face from the most iconic feature of an analogue watch: the hands.

The two hands become a line — our main design element. The angle divides the two words of the brand, cutting the font to craft a unique statement with graphic recognition and creating strong character while remaining elegantly minimal. But take a look at the watch and see for yourself.