Let’s celebrate the creative process!
The Joseph Binder Award is an international competition for graphic design and illustration. It is named after one of Austria’s most outstanding graphic designers, who emigrated to the United States in 1936, going on to revolutionize visual communication. The tradition is to choose one of the winners to create the design for the following award. In 2022, it was our great honor to create the design for the Joseph Binder Award.
Joseph Binder once said, “The process of creation is unknown, we wish to find out.” Bringing this process to the forefront, we highlighted three aspects well known to all designers:
1. CURIOSITY
The childlike feeling of anticipation that kicks open the door to the creative process.
The childlike feeling of anticipation that kicks open the door to the creative process.
2. FOCUS
At some point, your have to leave the fog of creative chaos behind and turn your attention to what really matters. It is tough, but essential.
At some point, your have to leave the fog of creative chaos behind and turn your attention to what really matters. It is tough, but essential.
3. FAME
What is at the end of the creative process? Something beautiful? The satisfaction of having solved a problem? A pat on the back? An award? This is for the creator to find out.
What is at the end of the creative process? Something beautiful? The satisfaction of having solved a problem? A pat on the back? An award? This is for the creator to find out.
“Let’s celebrate the creative process” — drawing on this motto, we evolve Joseph Binder’s aesthetic vocabulary into the digital age! Based on his iconic poster designs and special use of color, form, and perspective, we take three aspects of the creative process — “CURIOSITY”, “FOCUS”, and “FAME” — and place them at the center of our design for the Joseph Binder Award 2022.
More Information
- CLIENT
- SERVICES
Artwork, Brand Design, Brand Identity, Brand Strategy, Editorial Design, Exhibition Architecture, Exhibition Design, Exhibition Identity, Illustration, Motion Design, Print Design, Storytelling
- 3D IN COLLABORATION WITH
- IN COOPERATION WITH
- PHOTOGRAPHY (EXHIBITION & EVENT)
- RETOUCHING
- PROJECT MANAGEMENT
Heidi Resch
- COLLABORATION
Team designaustria
- PRINTER
- PHOTOGRAPHY (PORTFOLIO)
- SPEZIAL THANKS
Judith Weiß
- AWARDS
CCA 2023 (Creativ Club Austria) Bronze, Branding; CCA 2023 (Creativ Club Austria) Bronze, Art Direction; CCA 2023 (Creativ Club Austria) Shortlist, Editorial & Communication; CCA 2023 (Creativ Club Austria) Shortlist, Kunst-, Kultur-, Veranstaltungsplakat